NAAU Data Applications

The data and analysis derived from the NAAU intends to help visitor-serving organizations identify, understand, influence, and engage their target audiences. The NAAU provides the type of robust, representative business intelligence that organizations require to remain relevant and vital in an increasingly competitive world.


NAAU data support the delivery of real-time, actionable intelligence, including:


  • Guest Experience and Usage Analysis

  • Psychographic Profiling

  • Behavioral Influence Models

  • Price Optimization Models

  • Market Potential Analysis

  • Economic Forecasts

  • Experience Prototypes


Current and recent clients utilizing IMPACTS technologies and products such as the NAAU include projects concerning the European Union, Google, Facebook, Monterey Bay Aquarium, Stanford University, United Nations Educational, Scientific and Cultural Organization (UNESCO), U.S. Department of State, Exploratorium, California Academy of Sciences, Carnegie Museums, and the Wildlife Conservation Society.


The American Association of Museums, American Institute of Architects, Urban Land Institute, U.S. Green Building Council, and Harvard Business School have recognized projects developed in partnership with IMPACTS for achievements in architecture, operational excellence and financial entrepreneurship.


© 2017 by IMPACTS Research & Development. All Rights Reserved.